Chairman & CEO
Having graduated in marketing and management, Bruno Rousset decided to specialise in insurance, and went on to join the Advanced Management Programme at EM Lyon. He began his career in this sector in 1978, at Mutualité Française. In 1979 he joined UPESE, a retirement and personal protection group, as head of personal protection, then deputy director.
In 1988 Bruno Rousset began his entrepreneurial adventure and decided to establish the APRIL group with the firm intention of changing the insurance world. The company became successful quickly, by putting customers at the heart of its organisation. Everything was based on setting the business apart, both in terms of product innovation and the high level of customer service. Today the group has operations in 34 countries and employs 3,800 people.
To mark this success, the entrepreneur from Lyon received the ‘Entrepreneur of the year award’ in 2004 which pays tribute to the most dynamic French businesses. This award recognised APRIL’s continued achievements.
A born entrepreneur, Bruno Rousset is also a visionary and committed man. What drives him? Promoting entrepreneurship and helping businesses grow. These convictions led him to establish the EVOLEM holding in 1996. The aim was to help businesses grow in order to support their future projects: “Creating things is good, but prospering is even better ! ” he states.
Since it was established, EVOLEM has supported 78 businesses in France and abroad and has invested €150m. Today, Bruno Rousset and his 12-person team contribute towards the development of industry platform in various increasingly consolidated niche markets. This entrepreneurial approach to investment has since been based on a long-term strategic vision regarding solely majority transactions.
Today, EVOLEM has several different industry platform : insurance, communications, specialised nutrition, occupational reintegration, wood energy, orthopaedics, smart monitoring and measurement systems, home enhancement, toys and childcare. EVOLEM’s ultimate aim is to establish a dozen different sector-specific groups, so it is actively looking for new consoldation platforms.
But Bruno Rousset never stops! Creation is his way of making progress. “It is important to me to pass on this passion for initiative to those interested, by enabling them to be enterprising in their own lives.
Based on this conviction, he set up the Entrepreneurs de la Cité Foundation in 2006 offering everyone the opportunity to access entrepreneurship. The foundation offers community micro-insurance which is one-of-its kind in France. Then, in 2008, with the APRIL Foundation, his ambition was to contribute towards a fairer, more united society. The aim of this foundation is to enable everyone to take charge of their own health and to work together to contribute towards the sustainability of the health system and to facilitate the integration of disadvantaged young people.
With EVOLEM Citoyen, an endowment fund set up in 2014, Bruno Rousset began to focus on training and professional integration for young people who were badly affected by unemployment, by assessing the effectiveness of public spending and highlighting positive initiatives in this area. Through its information platform, KEY4JOB, EVOLEM Citoyen lists all the initiatives linked to the employment of young people.
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Real Estate Director
Founded in 2005, Evolem Développement is in charge of Evolem’s property strategy. Today under the direction of Christophe Broguière, this entity looks after the April Group’s needs in terms of office space as well as the property assets of the various divisions as they expand.
STRATEGY AND MARKET ANALYST
Ségolène De Montgolfier
IN CHARGE OF EVOLEM CITOYEN